ADVERTISING POTENTIAL

The instrument has the ability to invite a physical audience participation in the promoted message, no other form of advertising can achieve this.

The marketing concept is to place an authoritative advertisement at the prime point of influence. There are therefore, distinct advantages over media advertising, television, radio, billboards and newspapers when utilising the advertising component.

Using the Breathometer, road safety messages can have an impact and incomparable influence:

• at the prime point of sale
• at the point of unintentional misuse
• at the point of potential liquor abuse
• where the decision to drive after drinking is made
• where assistance to the drinking driver is available